MSL Talk
MSL Talk, hosted by Tom Caravela, MSL Recruiter and Founder of The Carolan Group, offers insights for Medical Science Liaisons, aspiring MSLs, and Medical Affairs leaders.
Competitive Intelligence-The Missing Link for MSLs
In this episode, Tom Caravela welcomes Maria Abunto to discuss the impact of competitive intelligence within medical affairs and its significance for Medical Science Liaisons (MSLs). They define the concept and discuss various methods and tools for intelligence gathering, emphasizing compliance and the role of competitive intelligence in decision-making and scientific discussions. Challenges in intelligence gathering and the importance of cross-functional collaboration are explored, alongside ethical considerations and potential collaborations with competitors. The conversation offers advice for new MSLs, discussing the role of AI and digital health, and encourages MSLs to adopt an analytical mindset.
Key Points
- Competitive intelligence involves gathering and analyzing information about competitors, market trends, and industry developments to make informed decisions, which is crucial for medical affairs to anticipate market changes and adjust strategies accordingly. Effective competitive intelligence gathering by MSLs includes conducting market trend analysis, understanding regulatory environments, and aligning efforts with business priorities to provide actionable insights that influence strategic decisions. MSLs must balance scientific discussions with strategic insights, proactively collaborate cross-functionally, and adhere to ethical and compliance standards to ensure the integrity and value of the intelligence they gather.
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Transcript
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