MSL Talk
MSL Talk, hosted by Tom Caravela, MSL Recruiter and Founder of The Carolan Group, offers insights for Medical Science Liaisons, aspiring MSLs, and Medical Affairs leaders.
The Rise of Bluesky – What MSLs Need to Know
Tom Caravela and Lauren Dwyer explore the emerging social media platform Bluesky, examining its potential impact on the Medical Science Liaison (MSL) community. They discuss how Bluesky compares to other platforms and its role in enhancing medical dialogue and MSL activities. The conversation delves into the factors influencing Bluesky's adoption by MSLs and offers strategies for monitoring and engaging on social media. They highlight the importance of adapting to evolving digital trends and provide guidelines for effective social media engagement. The episode also touches on AI's role in shaping the future of MSLs and emphasizes the need for embracing technology and digital proficiency in the field.
Key Points
- Engaging with social media platforms like Bluesky can provide MSLs with real-time insights and foster more meaningful connections within their therapeutic communities.
- Understanding and utilizing AI and social listening tools can significantly enhance the efficiency and effectiveness of MSLs in their roles.
- Adopting new digital and social media strategies is crucial for MSLs to stay current and avoid falling behind in the rapidly evolving landscape of medical affairs.
Chapters
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| 30:08 |
Transcript
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