MSL Talk
MSL Talk
MSL Talk, hosted by Tom Caravela, MSL Recruiter and Founder of The Carolan Group, offers insights for Medical Science Liaisons, aspiring MSLs, and Medical Affairs leaders.
Tom Caravela
PodcastAI
PodcastAI

The Value of Social Listening for MSL Success

E222 • Sep 10, 2024 • 30 mins

My guests this week are Vandana Grover, Sr Director, Head of Digital Strategy and Innovation at Eisai and Stevan Tomich, Lead Omni Channel Strategist at AbbVie who discuss the value of social listening for MSL success.

Key Points

  • Understanding and leveraging social listening can significantly enhance an MSL's ability to stay informed about HCPs' perceptions, treatment preferences, and emerging data trends.
  • Being adept at social listening allows MSLs to gather real-time insights and sentiment analysis from HCPs and patients, which can be invaluable for pre-call planning and strategic engagement.
  • MSLs should be cautious to adhere to their company's compliance guidelines, focusing more on listening rather than engaging directly with HCPs and patients on social media platforms.

This episode is sponsored by medical.watch. Medical.watch helps you understand what HCPs are saying about your products and diseases on social media. Free sign up at medical dot watch.

Learn….

👉 How successful MSLs are going about social listening 👉 What social channels are most viable right now and where should MSLs be “listening 👉 What is the structure (for lack of a better word) an MSL could follow for social listening 👉 What types of key insights might an MSL learn about their KOLs through social listening 👉 How social listening can play a part in conference preparation and strategy

The MSL Talk Podcast is available on all podcast platforms and the MSL Talk YouTube Channel. 

MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.

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