How Medical Affairs Professionals Should Engage with Digital Opinion Leaders
In this episode of MSL Talk, Tom Caravela sits down with Paul Ward for an insightful conversation on the evolving role of Digital Opinion Leaders (DOLs) in Medical Affairs. Sponsored by Medical Watch, this episode explores why DOLs matter, how to identify the right ones, and what tools MSLs can use to engage them meaningfully. Paul breaks down the do’s and don’ts of digital engagement, shares real-world best practices, and offers his take on how AI is reshaping the space. They also tackle the growing issue of online misinformation and what it means for scientific credibility. Whether you’re already active in the digital arena or just getting started, you’ll walk away with actionable strategies to become a more effective, digitally savvy MSL.
Key Points
- Understanding and engaging with digital opinion leaders (DOLs) is crucial for medical affairs professionals to accurately disseminate information and improve patient care.
- Medical affairs teams should leverage third-party tools and platforms, like Medical Watch, to effectively identify and interact with DOLs while ensuring compliance with internal and external regulations.
- Being digitally savvy and authentic in interactions, while understanding the motivations and credentials of DOLs, can significantly enhance the impact and credibility of medical affairs initiatives.
Chapters
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Transcript
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