The Publication Playbook- Turning Science into Strategy
In this week’s episode of MSL Talk, we dive into a major pillar of Medical Affairs that is often misunderstood and overlooked... publications. And for the first time on the show, we’re breaking it all down with an expert who lives and breathes this world. My guest, Jolan Rosenthal, is the Executive Director of Publications at Mirum Pharmaceuticals and a 20+ year industry veteran. We explore: - Why publications are essential to credibility, transparency, and scientific exchange - How MSL insights directly influence publication strategy - How publications enhance KOL engagement and support field medical impact - Career pathways: how MSLs can transition into pubs, med comms, training, or strategic roles - Common misconceptions about the publication process - The role of AI today and what the future may look like in the publications landscape
Key Points
- Publications are essential for providing scientific knowledge and building credibility and transparency between pharmaceutical companies, physicians, and patients.
- MSLs play a crucial role in shaping publication strategies by offering insights from the field and addressing unmet needs through scientific data.
- AI has potential applications in simplifying the data review process for medical congresses but should be used cautiously in the actual writing and publication process to avoid inaccuracies.
Chapters
| 0:00 | |
| 1:34 | |
| 2:35 | |
| 6:52 | |
| 9:16 | |
| 14:41 | |
| 19:51 | |
| 22:26 | |
| 25:11 | |
| 28:09 | |
| 29:14 | |
| 32:07 |
Transcript
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