Fierce Pharma Engage 2025 - RECAP
In this episode, Tom Caravela and Patrina Pellett explore the highlights of the Fierce Pharma Engage 2025 conference. They discuss the conference's format, content, sessions, networking opportunities, and compare it to previous years. Keynote highlights and speaker impressions are shared, followed by a discussion on AI's future in the industry. The episode shares key conference takeaways and advice for medical affairs professionals.
Key Points
- The launch of a medical affairs chatbot named Mira, trained on specialized content and accessible through MSLMastery.com, was highlighted as a significant innovation for the field.
- The Fierce Pharma Engage conference featured a new format combining four different tracks—medical affairs, marketing, PR, and business development—allowing for increased interdisciplinary interaction among attendees.
- The session on artificial intelligence in medical affairs, including live demos of ChatGPT applications and the creation of NPR-style podcasts from scientific papers, demonstrated practical AI use cases that resonated strongly with the audience.
Chapters
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Transcript
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