Social Media and Compliance: What Every MSL Should Know

In this episode, Tom Caravela and Carl De Luca explore social media compliance for Medical Science Liaisons. They discuss maintaining compliance while ensuring scientific credibility, address misconceptions about promotional activities, and highlight best practices for conference content and engaging with healthcare professionals. The episode covers crafting social media policies, the importance of social listening, and effective monitoring tools. It concludes with insights on adverse event reporting and maintaining integrity, along with expressions of gratitude.

Speakers

Tom Caravela

Host • 33%

Carl De Luca

Guest • 67%

Chapters

0:00	Introduction and background of Carl De Luca
1:00	Sponsor: Medical Watch
2:00	Main compliance considerations for MSLs on social media
3:20	Respecting compliance guardrails and scientific credibility
5:58	Social media misconceptions and promotional activity
9:12	Compliant vs. noncompliant social media behavior
11:38	Disclaimers and dark posting in social media
14:09	Conference content posting best practices
17:55	Interactions with HCPs and KOLs on social media
20:05	Personal branding and compliance
22:07	Social media policy advice for medical affairs leaders
24:20	Role of social listening in medical strategy
29:49	Tools for social media monitoring and pro tips
30:28	Adverse event reporting on social media
31:46	Maintaining integrity and reputation
32:03	Closing remarks and gratitude

Transcript

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