The Importance of Social Media Monitoring for MSLs
In this episode, Tom Caravela welcomes Jason Howard to delve into the evolving role of a medical digital lead. Jason shares insights into the significance of social media monitoring and compliance in the pharmaceutical industry, highlighting the growing engagement of healthcare professionals on key platforms. The discussion extends to the current and future landscape of digital engagement, with an emphasis on the role of AI and generative tools in enhancing MSL responsibilities. Jason encourages embracing technological change within the field. The episode concludes with closing remarks and a call-to-action for listeners.
My guest this week is Jason Howard, Medical Digital Lead at Sanofi. We discuss the importance of social media monitoring for MSLs.
Jason shares….
👉 What a “Medical Digital Lead” role entails
👉 What does the term Social Media Monitoring mean (also known as social listening)
👉 Why is Social Listening so important (and relevant vs 5 years ago)
👉 Why MSLs need to use caution when social listening
👉 What is next for Medical Affairs in this digital world
The podcast is available through the links below and anywhere podcasts can be found:
️ ️ 〰️ Spotify: https://lnkd.in/dRrSEyn
️ ️ 〰️ Apple: https://lnkd.in/egSthAz
️ ️ 〰️ Youtube: https://lnkd.in/dhaWVJU
MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversation and medical affairs discussions.
#msl #medicalaffairs #medicalscienceliaison #MSLTalk #pharmaceutical
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Transcript
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