The Impact and Journey of Omni-Channel in Medical Affairs

In this episode of MSL Talk, Tom Caravela is joined by Jason Howard to explore the transformative role of omnichannel strategies in medical affairs. They cover how personalized engagement is reshaping interactions and the current adoption of these strategies across the industry. The conversation highlights the importance of digital and social channels, discussing how they integrate throughout the product lifecycle and their unique roles in various therapeutic areas. Jason emphasizes the significance of social monitoring for competitive intelligence and the networking potential for healthcare professionals on social media. The episode concludes with insights into the future of omnichannel strategies and the concept of next best action.

Speakers

Tom Caravela

Host • 28%

Jason Howard

Guest • 72%

Chapters

0:00	Intro and guest introduction: Jason Howard
1:06	Discussion on omnichannel impact and journey in medical affairs
2:02	Overview of omnichannel in medical affairs
3:28	Personalized engagement in omnichannel
5:32	Current state and adoption of omnichannel in medical affairs
7:19	Who should adopt omnichannel strategies
10:27	Importance of digital and social channels in omnichannel
12:51	Omnichannel strategies across the product lifecycle
14:41	Social media's role in omnichannel
19:12	Therapeutic areas and social media preferences
21:40	Social monitoring and listening in omnichannel
24:00	Budgeting for social monitoring tools
25:29	Social monitoring for competitive intelligence
26:15	HCPs and social media networking
27:13	Peer review and scientific discussions on social platforms
27:47	Future of omnichannel strategies and next best action
29:34	Closing remarks and appreciation

Transcript

Clip

Loading transcript...