MSL Talk

MSL Talk, hosted by Tom Caravela, MSL Recruiter and Founder of The Carolan Group, offers insights for Medical Science Liaisons, aspiring MSLs, and Medical Affairs leaders.

How Should Medical Affairs Engage on Social Media

E248 • Mar 25, 2025 • 32 mins

In this episode, Tom Caravela and Sarah Snyder delve into the vital role of social media for Medical Science Liaisons (MSLs). They discuss its evolution in medical affairs, platforms for professionals, and the benefits of social engagement for relationship building. Sarah offers insights on balancing personal and professional brands, best practices for engaging with healthcare professionals, and staying updated on medical advancements. They also cover social media pitfalls, thought leadership, compliance considerations, and future trends in digital tools and AI's impact on MSL roles, concluding with a look at evolving digital opinion leaders.

Key Points

Understanding and engaging with HCPs and KOLs on social media is essential for MSLs in today's digital world, as it helps speed up relationship building and keeps them informed about current trends and discussions in their field.
MSLs should focus on social listening and following key hashtags, especially during conferences, to stay updated on the latest scientific advancements and to see where their KOLs are active without necessarily having to post or comment themselves.
It's crucial for MSLs to maintain a clear separation between their personal and professional social media accounts, adhere strictly to their company's compliance guidelines, and avoid engaging in debates or commenting on product-specific information to mitigate risks.

Speakers

Tom Caravela

Host • 43%

Sarah Snyder

Guest • 57%

Chapters

0:00	Introduction of Sarah Snyder as the guest and importance of social media for MSLs
1:31	Why social media engagement is crucial for MSLs
3:39	Evolution of social media in medical affairs over the years
4:22	Effective platforms for MSLs and medical affairs professionals
7:53	Key benefits of using social media for relationship building
10:05	Risks of not participating in social media
11:10	Balancing personal and professional brands on social media
13:45	Best practices for engaging with HCPs and KOLs
17:05	Using social media to stay informed on medical advancements
17:59	Pitfalls and mistakes to avoid on social media
20:32	Leveraging social media for thought leadership and influence
23:27	Compliance and regulatory considerations in social media engagement
25:31	Using social media for collaboration and knowledge sharing
27:57	Future trends in digital tools for MSLs
29:18	Evolving role of digital opinion leaders and impact of AI on MSL roles
31:23	Closing remarks and teaser for next episode

Transcript

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