All About Thought Leader Liaison
This weeks guest is Jim Hahn, Senior Business Director, Thought Leader Engagement at EMD Serono who discusses the role of the Thought Leader Liaison and how it fits into the pharma world.
Key Points
- Thought leader liaisons (TLLs) focus on building deep, strategic relationships with key opinion leaders (KOLs) to align commercial objectives with the needs of healthcare providers.
- TLLs typically come from successful sales backgrounds and do not require advanced scientific degrees, but must have strong interpersonal skills and a thorough understanding of their therapeutic area.
- Effective communication between TLLs, MSLs, and sales reps is crucial to ensure seamless interactions with healthcare professionals and to avoid conflicts over access and time.
This weeks guest is Jim Hahn, Senior Business Director, Thought Leader Engagement at EMD Serono who discusses the role of the Thought Leader Liaison and how it fits into the pharma world.
This episode is sponsored by MSL Mastery, helping Medical Science Liaisons and aspiring MSLs to excel in their careers and lives through courses, coaching, and community. For more details, please visit MSLmastery (dot) com.
In this episode, Jim discusses…
👉 The role of the Thought Leader Liaison (TLL) and how it fits into an organization (as it relates to medical affairs and commercial)? 👉 The strategic objectives for TLLs 👉 How TLLs are evaluated (metrics or key performance indicators) 👉 How TLLs collaborate with MSLs, and what are the most effective ways for these roles to work together to engage KOLs and other key stakeholders 👉 What are the key skills, competencies and backgrounds that make for a successful TLL
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MSL Talk is a podcast that features helpful information for current Medical Science Liaisons, Medical Affairs leaders, job seekers looking to break into the pharmaceutical industry in their first MSL role as well as anyone interested in hearing good industry conversations and medical affairs discussions.
#msl #medicalaffairs #medicalscienceliaison #thoughtleaderliaison #careers
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Transcript
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